Founded by James Wright and Lewis Carpenter in 2013, So It Goes Creative is a biannual arts and culture magazine and specialist independent creative studio based in London and Los Angeles.

So It Goes Creative consult and create content for leading brands; sourcing talent from their network and building brand awareness and exposure in the media and consumer markets through creating and producing innovative content, talent-led campaigns, ambassador programmes, design and brand collaborations, and global events.

They  work on an exclusive basis with their clients and provide them with unique industry knowledge, tailored to special projects and campaigns.

In addition, SIG consult on a retained month-to-month basis providing brands with an ongoing window into the brightest and most interesting breakthrough stars across the worlds of film, music, art, fashion and more.

Previous and current brand collaborations & clients include: 

Chanel, Burberry Dior, Gucci, Chloé, Isabel Marant, H&M, Grey Goose, Ogilvy, Lucky Brand, Anthropologie,, BAFTA, MUBI, Rolex, Leica, Kodak, Squarespace and Olympus